Sociologist engineer

How do you combine something soft with something cold and hard?

The answer is Kansei engineering.


I'm so fascinated by this idea. I think Japanese are just so smart.

Putting emotional concerns as priority in engineering concepts... I love this concept so much.


HAIL to the new generation of product design. IPod has already done it and there is more to come.

I guess I need to be a sociologist to do well in engineering soon.